Formed in 1999, NYC’s BRAND NEW IDOL is the brainchild of brothers Kris and Tim Heireth, founding members of the internationally acclaimed synthpop band Joy Machine. Drawing from an extensive list of influences, their sound is best described as a smart and witty blend of melodic synthpop and darkwave grind with a quirky dance floor sensibility all it’s own. With Tim on lead vocals/synths, Kris on synths/vocals and V. Nigel Taylor on bass guitar/vocals, BNI has a well earned reputation for gritty, unique, uncompromising music as well as an energetic, highly engaging live show.

BNI have performed at large festivals including both 2007 Spring (Headliner) and Fall DarkStar Festivals (CT) and The 2004 New York Synthpop Festival. In addition, BNI has headlined large club events including BYTE (NYC), and Rare (NYC). Some of the notable acts they performed shows with include Iris, Psyche, The Birthday Massacre, Freezepop, Otto’s Daughter, Code 64, Reaper, and Frozen Plasma.

BNI’s albums credits:

• SENTIMENTALLY ILL (Coming early 2008)
• Better Than Better Than You (2006 Victim X) DJ promo remix album featuring remixes by Iris, Scribe Machine, Pop Star Who Kills,& DJ DSL
• Still Beautiful Falling Apart (2001 mp3.com), their critically acclaimed debut album
  

Compilations include:

• Jaded (2005 Kiss My Asterix Records) Included the track “Better Than You”
• Electrocuted (2004 Kiss My Asterix Records) BNI cover the Dio classic “Holy Diver”
• Bangs: Sounds of the Eighties (2001 Serious Vanity Music) Included their cover of The Smiths “How Soon Is Now” and their original “Someone Else’s Eyes”

Remix and production work include:

• Tiger Baby “Prolusion” (2006 Souvenir Records)
• Scribe Machine “Fragile” (2003 Plan B Records)
• New Life Crisis “Daylight” (2001 Tommy Boy Records)

In The Press:

"...the snark and sleaze of Brand New Idol's Soft Cell-influenced pop..." -Isaac Guzman, New York Daily News
"Brand New Idol totally stole the show - Finally a NYC "synthpop band" you wouldn't want to take home to your momma!" -Showlist.org
"...great dance/goth/new wave..." - Dj Oktober from Oktober's Musings